01

Design Software Marketing

Consequent aesthetic
in print and web

+ Creating brand identities

+ Multimedia design on all channels

+ Visualizing complex issues

02

"LABOR does everything for this program creatively to help make the Adobe Awards a strong program around the world. I couldn't ask for a better design firm."
- Claire Erwin, Education Sr. Community Manager, Adobe Systems Inc.
"Awarded with the red dot for remarkable high design quality."
Red dot award for "Exportweltmeister"
"Working with LABOR on "Deutscher Historikertag", one of the biggest european humanistic congress, is very professional, comfortable and uncomplicated."
- Dr. Heidrun Ochs, managin director, 49. Deutscher Historikertag 2012 an der J.G. Universität Mainz
"The judges of TDC 54 have selected this work as worthy for this citation for typographic excellence."
- Alex W. White, 2008 President Type Directors Club, on the "Werkbericht"
"We now have a strong identity, that clearly divides us from our contestants and stands out."
- Christine Castle, CIMT Communications, Association for Cancer Immunotherapy

03

Our design

Our design forms identities, develops brandings, translates complex issues into simple pictures and arouses emotions. We still love combining different media with each other to create a lively and tangible design. By the time we could not only convince our clients and commissioners but international awards like the ADC, TDC or red dot took pleasure and honored our work.

Value added via design
Professional business communication
Cross-media identity
Consequent structures and systems
Intuitive elegance

04

Change view

Design projects > Campagin design > ADAA 07 campaign

Project phase: 11.2006 - 11.2007

05

Corporate identity

Cross-media appearance, individual design, high recognition value

Corporate website

Stylistically confident internet appearances, design according to corporate guidelines, technically contemporary implementation

Print design

Valuable prints, accurate desktop publishing, outstanding refinement

Interface design

Intuitive user guidance, modern design, innovative implementation

Campaign design

Clearly transported messages in a cross-media context, integration of different media channels, elaborate structures in implementation

Reports

Visualizing complex issues, credibility by transparency

show all of Design

07

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Adobe Design Achievement Awards 2007 campaign

Cross-media campaign for the international competition for students and faculty

In the fall of 2006 we participated in a pitch for designing the ADAA campaign. The result was a package consisting of posters, post cards, invitations and program guides. It was all about the aspect of travelling and therefore responding to the international character of the competition.

ADAA 2007

Illustration

Every year the annual finalists of the „Adobe Design Achievement Awards“ are personally being invited to join the awards show. Originally it was Amy Wang who wanted to take up this aspect of the campaign. But when she told us about her idea, we wanted to bring the visual concept of a „travelling line“ closer to her and drew a quick sketch, which showed the long way of a finalist in one single line. We did never expect that this quick sketch would be the final illustration for the respective media.