Consequent aesthetic
Our design forms identities, develops brandings, translates complex issues into simple pictures and arouses emotions. We still love combining different media with each other to create a lively and tangible design. By the time we could not only convince our clients and commissioners but international awards like the ADC, TDC or red dot took pleasure and honored our work.
Cross-media appearance, individual design, high recognition value
Stylistically confident internet appearances, design according to corporate guidelines, technically contemporary implementation
Valuable prints, accurate desktop publishing, outstanding refinement
Intuitive user guidance, modern design, innovative implementation
Clearly transported messages in a cross-media context, integration of different media channels, elaborate structures in implementation
Visualizing complex issues, credibility by transparency
In this annual report we investigated and visualized the masterful German external trade in regards to human rights. In the report we looked critically at the interaction between German export economy and the human rights situation in non-european countries.
Raymond Loewy Foundation
red dot
Honored with „special acknowledgement“ by the Raymond Loewy Foundation as well as the „red dot“ award for specially valuable design quality.
Information graphics
The sophisticated demand on this task was to design significant information graphics, based on the information about Germany‘s export and import gathered by the German Federal Statistical Office.
Im- and export economical goods
Im- and export weapons
Close-up economical goods
Based on those results, we created a 130-pages report about the ten most important non-EU trading partners.
Im- and export oil
Visual concept:
We developed a modular construction system made of isometric icons, shapes and color coding. At first the shapes were drawn, afterwards digitalized.
Focus are automatically the colorful, yet sometimes cute, pictorical graphics.
But of course it was a necessary to comment on the aspects of human rights in the respective partner countries. The reader „stumbles“ upon marginal text passages and barcodes.
Every country has associated barcodes, that can be read via an USB-barcode scanner. We used the possibility to let the reader illuminate the world behind the facade by decoding the barcodes. By scanning the barcodes, the reader receives instead of information about the price, information about the human rights situation in the respective country.
Barcode tool demovideo
Already got the book? Capabilities for the barcode scanner
LABOR awarded: Lucky Strike Junior Design Award
LABOR awarded: Reddot Design Award
You can reach our agency in Mainz, Germany via email: info@das-labor.net
If you like to call us:
Tel: +49 (0)6131 - 30 46 76 2
Fax: +49 (0)6131 - 217 99 50
LABOR – Agentur für moderne Kommunikation GmbH
Rheinallee 88, Geb. 25
55122 Mainz
GERMANY