Concept conceived, design works fluently and the product is all set but no one notices - unfortunately this is not unusual. That is exactly where our creative handling of marketing tools and strategies begins. What is the target audience, who is the client and which communication channel should we serve and combine to achieve the most effective result? Google, facebook and co. play a more and more significant role. Our objective is and will remain the same: to reach as much target audience oriented interested parties and receivers as possible in a short time without a comprehensive budget.
Cross-media concepts and products to present your company‘s identity, online registration and microsites
Precisely accurate brand positioning, sensible budget planning, synergies of various media channels
Effective pay-per-click marketing, connection of modern tracking systems, increase sales by using precise google adwords campaigns
For raising the attendance for the biggest international design student competition, we have been given the task to create a sophisticated social media concept. For that reason we invented and maintained a facebook fanpage.
Student participants should be informed about recent competition contents. Additionally facebook started own competitions for strengthening the customer retention. Regular updates and posting of relevant content. Maintenance of feedback. Teaser concept for the critical key moments of the competition phases. Also including nice possibilities to emphasise the credibility of the winners as well as the presentation of their entries. The fanpage serves as an important platform for troubleshooting and support between participants and Adobe. Regularly a „Live-Session“ was established, that enabled people to witness lections via AdobeConnect. At last the whole reporting of the ceremony was covered by the facebook presence - pictures, news and program were posted in real time.
Jon Perera about ADAA 2011
Impressions of Taipei