Consequent aesthetic
Cross-media appearance, individual design, high recognition value
Stylistically confident internet appearances, design according to corporate guidelines, technically contemporary implementation
Valuable prints, accurate desktop publishing, outstanding refinement
Intuitive user guidance, modern design, innovative implementation
Clearly transported messages in a cross-media context, integration of different media channels, elaborate structures in implementation
Visualizing complex issues, credibility by transparency
By conceiving Adobe Design Achievement Awards campaign 2008 it was necessary to create a viral and lively campaign, mainly focused on the internet. Centerpiece was the animation for the awards show and the implementation of an interactive Live-Gallery, updating the submissions in real time. But also the design of the traditional media like the posters, post cards and program guides were a lot of fun to us.
"Cubes & Colors"
We decided to choose an isometric cube as our foundation. We designed 12 isometric icons and a color coding, fitting the respective categories. We liked the idea of simple shapes and colors that could be composed like parts of a construction kit.
Campaign poster
Call-for-entries-poster, DIN A3. We separated text and illustration on purpose, because the poster had to be translated in more than ten languages.
ADAA Live!
Asking ourselves how a lively and growing competition could be visualized, we developed a data based flash application, hosting the submissions. The application works as a sort of online art gallery
Widget
An interactive tool that visualizes the state of the live-gallery compactly in blogs and on the community-site.
Programguide
Banners of the 12 categories
Postcards of the respective categories with info graphics of the competition‘s process.
Name badges and buttons
Furthermore we were able to contribute to the awards show itself in a creative way. Besides the program guide, we designed namebadges, buttons and banners.
Name tags
Category animations
Booth mockups
Ceremony in San Francisco
"Experience" video
"Experience" video
You can reach our agency in Mainz, Germany via email: info@das-labor.net
If you like to call us:
Tel: +49 (0)6131 - 30 46 76 2
Fax: +49 (0)6131 - 217 99 50
LABOR – Agentur für moderne Kommunikation GmbH
Rheinallee 88, Geb. 25
55122 Mainz
GERMANY