Cross-media appearance, individual design, high recognition value
Stylistically confident internet appearances, design according to corporate guidelines, technically contemporary implementation
Valuable prints, accurate desktop publishing, outstanding refinement
Intuitive user guidance, modern design, innovative implementation
Clearly transported messages in a cross-media context, integration of different media channels, elaborate structures in implementation
Visualizing complex issues, credibility by transparency
After several years of consulting the construction company Heckelsmüller in internet and print advertisement, we dedicated ourselves in 2011 to their business papers.
Because of its long tradition, we wanted to visually communicate Heckelsmüller for what it is: a family business in fifth generation. Together with its slogan „We build houses“ we developed a significant identity, which is based on several tag lines and therefore can easily be transferred to different media.