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Design Software Marketing

Consequent aesthetic
in print and web

+ Creating brand identities

+ Multimedia design on all channels

+ Visualizing complex issues

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"LABOR does everything for this program creatively to help make the Adobe Awards a strong program around the world. I couldn't ask for a better design firm."
- Claire Erwin, Education Sr. Community Manager, Adobe Systems Inc.
"Awarded with the red dot for remarkable high design quality."
Red dot award for "Exportweltmeister"
"Working with LABOR on "Deutscher Historikertag", one of the biggest european humanistic congress, is very professional, comfortable and uncomplicated."
- Dr. Heidrun Ochs, managin director, 49. Deutscher Historikertag 2012 an der J.G. Universität Mainz
"The judges of TDC 54 have selected this work as worthy for this citation for typographic excellence."
- Alex W. White, 2008 President Type Directors Club, on the "Werkbericht"
"We now have a strong identity, that clearly divides us from our contestants and stands out."
- Christine Castle, CIMT Communications, Association for Cancer Immunotherapy

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Change view

Design projects > CD/Logo > Historikertag Logo & CI

Project phase: 2011

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Corporate identity

Cross-media appearance, individual design, high recognition value

Corporate website

Stylistically confident internet appearances, design according to corporate guidelines, technically contemporary implementation

Print design

Valuable prints, accurate desktop publishing, outstanding refinement

Interface design

Intuitive user guidance, modern design, innovative implementation

Campaign design

Clearly transported messages in a cross-media context, integration of different media channels, elaborate structures in implementation

Reports

Visualizing complex issues, credibility by transparency

show all of Design

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More of CD/Logo

Heckelsmüller Logo & CI CIMT Logo & CI eightpage Logo & CI Tron Logo & CI

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Corporate Identity Historikertag

Logo and corporate design for the biggest humanistic congress in Europe

The German Historikertag is the largest humanistic congress in Europe. In March 2011 we received an invitation to participate in a pitch to design the corporate identity for the Historikertag. We were able to prevail against the other competitors and even the committee was fond of our work.

In 2012 the congress is starting under the motto of „resources - conflicts“. We considered both terms in the process of developing a logo: Two concenctric circles rotating around an askew axis. The dynamic rotation and the spectral choice of color visualize the capabilities. The askew axis, together with the circular segment, resemble the conflict situation. By the definition of further media, we additionally used the grafic figure of two opposite gradients to emphasize the topic.