Cross-media appearance, individual design, high recognition value
Stylistically confident internet appearances, design according to corporate guidelines, technically contemporary implementation
Valuable prints, accurate desktop publishing, outstanding refinement
Intuitive user guidance, modern design, innovative implementation
Clearly transported messages in a cross-media context, integration of different media channels, elaborate structures in implementation
Visualizing complex issues, credibility by transparency
TRON is a charitable association for translational oncology at the University Medical Center of the Johannes Gutenberg University Mainz. Aim of the company is to bridge between exploring science and its practicability in the economy.
Determining for the process of designing a logo and a diversity of media was the local connection to Mainz and the idea of bridging.
Three-day photoshoot, labs, staff and other footage, moving-image, reworking and editing of the footage.