Cross-media appearance, individual design, high recognition value
Stylistically confident internet appearances, design according to corporate guidelines, technically contemporary implementation
Valuable prints, accurate desktop publishing, outstanding refinement
Intuitive user guidance, modern design, innovative implementation
Clearly transported messages in a cross-media context, integration of different media channels, elaborate structures in implementation
Visualizing complex issues, credibility by transparency
Plana is one of the biggest distributor of fitted kitchens in Germany. We were asked to design an interactive web appearance as a business card for two stores, which should show the furnishing store with a fresh and polished look. Our approach was the development of a branding concept, which should run like a golden thread through our design, marketing and graphics.
We created different stylistic orientations on which we allocated several of the sample kitchens. For our final style we chose one representative kitchen and staged it.
Conditioning as HDR- The footage from our photoshoot was evaluated and afterwards prepared in HDR. During this process, three differently lighted pictures were united and resulted in one final picture.