Cross-media campaigns
Cross-media concepts and products to present your company‘s identity, online registration and microsites
Precisely accurate brand positioning, sensible budget planning, synergies of various media channels
Effective pay-per-click marketing, connection of modern tracking systems, increase sales by using precise google adwords campaigns
Our task was to conceive a concept for a full-length award show for the biggest student design competition in the world. Aim was to emphasise on the international character of the competitors from more than seventy countries and present the media categories from illustration to motion graphics to mobile design in an adequate way.
View into the cinema
Awards ceremony
Winner announcement
Manual of the event was the keynote presentation in which the keyvisual of the annual campaign, main and sub categorisation into the different media segments as well as the timing of the event were implemented.
Therefore an accompanying booklet with details of the entries and artists as well as a mobile version for interactive information were provided. To fit in the festival framework, it was necessary to edit the student‘s entries. In collaboration with a motion designer we created a fitting intro for the respective media categories.
Presentation of student works
The judges
Winners
Programguide and give-aways
Last meeting before show starts
10th anniversary
You can reach our agency in Mainz, Germany via email: info@das-labor.net
If you like to call us:
Tel: +49 (0)6131 - 30 46 76 2
Fax: +49 (0)6131 - 217 99 50
LABOR – Agentur für moderne Kommunikation GmbH
Rheinallee 88, Geb. 25
55122 Mainz
GERMANY